Industry professionals across branding, films & animation, content marketing, digital marketing and public relations, Kunal Rao, Srishty Chawla, Anup Kamath and Sandeep Rao have joined hands to start India's first integrated marketing consultancy, One Source. The firm will bring distinctly different tools and channels of storytelling under one roof, breaking the monopoly of PR firms providing digital services, advertising agencies providing PR services and the like.
One Source has already signed on multiple clientele-on-retainer across the foodtech, media & entertainment, advisory, agritech, financial, artificial intelligence and education spaces, several of whom they are working with, on more than one front.
"There are enough and more service line-specialised firms now looking to get into other channels of marketing as these channels grow. Unfortunately, that doesn't make for expertise. Clients today need media-agnostic solutions by specialists.", says Kunal Rao. Adding to that Srishty Chawla shared, "If a brand's name can be effortlessly replaced in its message house with its competitors', it runs the risk of coming third in a two-horse race. This is where personalised integrated brand strategy will help brands achieve their business goals."
One Source has put in place associations with leading integrated firms across South East Asia and Australia in order to cater to the rising demand for consultancies with a global footprint. With existing clientele including leading ride-hailing and fintech players across South East Asia and the United Kingdom, the idea will be to unify operations and quality-level-assurance for brands sensitive to their messaging across platforms and geographies.
"Only unique ideas which aren't products of a cookie-cutter mindset deserve audience' dwindling attention spans. It takes courage to place the core idea and flawless execution center stage. That, and abstinence from vanity metrics.", opined Anup Kamath. "Clients' objectives evolve, challenges change and new threats emerge at an exponential pace in today's world. For us, it is the end objective that is focal, as we backward integrate a solution, becoming the One Source of marketing solutions for brands.", added Sandeep Rao.
The team at One Source comes with years of experience handling marketing mandates across leading global and Indian healthcare, logistics, technology, BFSI, manufacturing, media & entertainment, energy and infrastructure players as well as conglomerates, industry bodies, bourses, not-for-profits and Nobel Laureates. They expect to be among the top-10 integrated marketing consultancies in India by 2022.
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